What is Internet Marketing & Search Engine Marketing?
What is Internet Marketing & Search Engine Marketing?
[A part of KISS SEO Guide 2010 by Najam, a Dubai-based SEO Consultant]
What is Internet Marketing?
Internet Marketing means the use of Internet to advertise and sell your products and services. Internet Marketing mainly includes:
- Search Engine Marketing incl.
- Search Engine Optimization
- Pay Per Click Advertising
- Banner & Text Advertising
- Email Marketing
- Affiliate Marketing
- Social Media Marketing incl.
- Blog Marketing
- Social book-marking etc.
What is Search Engine Marketing?
Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of SEO, paid placement, contextual advertising, and paid inclusion.
The main purpose of Search Engine Marketing is to increase targeted traffic to your web site from Search Engines via organic search engine ranking and paid listing & advertising.
The main methods of SEM include:
- Search Engine Optimization – SEO
- Search Engine Optimization or SEO is the process of designing, creating and refining your web site’s contents and structure so that it is represented in a more prominent position when found by a search engine.
- Pay Per Click (PPC) Adverting
- Search Engine Advertising or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known as pay-per-click or PPC advertising). For example Google AdWords, Yahoo Search Marketing, Microsoft Advertising etc.
- Paid Inclusion in SEs & Online Directories
- Paid inclusion or paying the search engine company for a guarantee that the website is included in their natural search index. Google does not accept payment for guaranteed inclusion in its organic search index; but offers its effective PPC system i.e. Google AdWords.
- Improving results by analyzing site traffic through Web Analytics software like Google Analytics
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