Understanding Search Engine Optimisation - a workshop on SEO in Dubai
SEO Int’l Dubai, (a project of ECom Worldwide) is going to launch a 90-minute workshop on “Understanding Search Engine Optimisation - SEO”
Mr. Najam Ahmed, Qualified Google Advertising Professional & Search Engine Marketer, from ECom Worldwide will conduct this workshop on Tuesday, April 1, 2008 during 11:30 - 13:00 at Sheikh Rashid Hall, Dubai International Convention And Exhibition Centre (DICEC).
SEO is an abbreviation for Search Engine Optimisation - the techniques used to optimise and promote websites to make search engines rank them higher in search results.
Optimising a website for search engines is not necessarily a difficult or complicated job. It’s a matter of knowing what needs to be done and how to do it.
This SEO workshop reveals the many factors that affect search engine ranking and will demonstrate how delegates can optimise their own web pages and receive an excellent ranking within three months.
With a top ranking on search results, websites are likely to receive more targeted traffic which should ultimately result in increased profit.
Below is a list of items that are factors that search engines look for when crawling a website, this workshop will explain how to improve websites in terms of each of the following factors:
Keywords
Selecting keywords
Prioritising keywords
Domain Name/Filename
Domain registration
Keyword in domain name
Keyword in filename
Length of website address
Keyword Placement
Keyword in title tag
Keyword in description meta-tag
Keyword in keyword meta-tag
Keyword in content
H1, H2 and H3 (heading)
Keyword font styles
Internal Links
Keyword in links to internal site pages
Valid internal links
Efficient linking
External/Outgoing Links
Quality links
Inspecting links
Title and description
Limit number of links on a page
Incoming Links (Backlinks)
Quality of referrer
Trend of link popularity
Anchor text
Age of link
Number of outgoing links on referrer page
Position of link
Trusted websites
JavaScript/Flash links
On-Page Factors
Homepage
Over optimisation penalty (OOP)
Getting reported
File size
Freshness of pages
Frequency of updates
Site age
Dynamic pages
Texts inside images
Excess JavaScript
Inline frames and frames
Hidden links/texts
Cloaking
Duplicate content
Understandable content
Off-Page Factors
Traffic buying/link schemes
A minimum of one backlink
Buying links
Server IP address
Links from bad websites
Server reliability and uptime
User Activity
Search engine traffic
Click through rate (CTR)
Time spent on page
Monitoring bookmarks
Leaving the website
Gathering Links
Collecting links
Unique content
Articles
Press release
Forums/guest books/blogs
Sponsoring
Directories
Link exchange
Friday I was searching for sites related to Search Engine Placement and specifically search engine cloaking and found this site.