Dubai Internet Marketing | Online Advertising UAE

Keyword Positioning – where to place your main keywords

[This article is a part of KISS SEO Guide 2010 by Najam, a Dubai-based SEO Consultant]

Important Note: Select 2 – 5 keyword phrases to optimize one page. Don’t try to optimize your home page for all your important keywords. Try optimizing each and every page separately.

Keyword in title tag <title> . . . </title>

• Keep your title short, roughly 20 – 60 characters
• Include your targeted keywords in your title. Place your most targeted phrases at the beginning. \
• Titles appear in search engine listings; a short, attractive title may help make users click through to your site.
• Avoid: missing titles, irrelevant titles, welcome titles etc.
• Use different titles for every page.

Keyword in Description Meta-tag
<meta name=”description” content=” … “/>

• Describe your page in Meta description tag in max. 200 characters.
• Include your targeted keywords in your description.
• Some search engines display Description tag info along with the title in SERP so write it to grab users’ attention.

Keyword in Keyword Meta-tag
<meta name=”keywords” content=”keyword 1, keyword 2, keyword 3, …”/>

• Google does not consider this tag; but other search engines do for some extent.
• Keep the tag to a maximum of 10 key phrases and separated by comma (,)
• Every keyword listed under keyword tag should appear at least once in your web page content (body). If not, the keyword will be considered as irrelevant spam.
• Some search engines avoid this tag. But, you shouldn’t.
• Avoid repeating keywords
• Only use keywords that are relevant to your page contents.

Keyword in Page Contents & H1, H2 and H3 (Heading)

• Your keywords should appear at a ratio of once every 30 words.
• If you do not have much text in your web page, ensure you have it displayed at least once.
• Most relevant keywords should be near the beginning of the content (body) and also in large fonts.
• Use your targeted phrases in paragraph headings and in the beginning paragraphs.
• Don’t use techniques such as keyword stuffing or invisible text.
• Place your most relevant keywords in H1 tag, secondary keywords in H2 and H3 tags.
• Keyword Font Styles: Your keywords should be placed in tags which will emphasize the keywords such as Strong, Bold, Italic or Underline styles and even in larger fonts.
• Image ALT Tags: Images should be described using ALT tags. You should use ALT tag to describe the images; not to list your keywords.

[This article is a part of KISS SEO Guide 2010 by Najam, a Dubai-based SEO Consultant]

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