UAE: PPC [Pay Per Click | Sponsored | Paid Search] Advertising Training Course – Dubai | Abu Dhabi | Sharjah | RAK across UAE
PPC [Pay Per Click] Advertising, also called Sponsored Advertising or Paid Search Marketing, offers a fantastic return on your investment and can be used to drive targeted traffic to your website through Google [Google AdWords], Bing [Microsoft AdCenter] and Yahoo [Yahoo Search Marketing]. Advertising in this way can be incredibly targeted and allows you to advertise your product or service right at the point that someone is ready to buy.
Najam Ahmed | Qualified Google Advertising Professional
eMarketing Consultant | DubaiInternetMarketing.com
Our PPC Advertising training course provides a detailed and practical approach for developing, structuring and managing a successful and cost effective Pay Per Click advertising campaign through Google AdWords, Yahoo Search Advertising and Microsoft AdCenter [Bing].
Training Locations:
UAE: Dubai | Abu Dhabi | Sharjah | Ajman | RAK
Customized training [tailored to your specific learning goals or business objectives] can also be provided at your own premises, for a group of 2 or more participants. Call us now 055 9971 452.
Course Duration:
4 Hours
Dates:
Contact Us
What will you learn in PPC Advertising Training:
- How Google AdWords really works – not how everybody thinks it does.
- How to set up a low cost, high return campaign from the start.
- How to create adverts that rank higher for less money.
- The best position for ads to get quality as well as quantity of visitors.
- Structure your PPC campaign for greatest impact and ease of management.
- Select the best performing and most cost effective keywords for your campaign.
- Stay on top – how to best manage and evolve your PPC campaign once underway.
- Improve your relevancy – as measured by your Clickthrough Rates (CTRs).
- Understand the differences between the main Pay per Click vendors – Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter etc.
- Track sales conversions that have come directly from your PPC ads.
- Track off-line sales conversions from your PPC Ads.
- Maximize your ROI for the whole Pay per Click campaign.
- Link your Google AdWords accounts with Google Analytics.
- An overview of Google Analytics to measure your success.
Who should attend Paid Search Marketing course?
Anyone involved in marketing campaigns and want to get the very best results for their marketing budget, including sales and marketing staff, online marketers and consultants.
How will you benefit from our Sponsored Advertising training course?
Pay per Click advertising campaigns can be one of the most effective forms on online marketing. However, without careful design and management PPC campaigns can also easily waste money and run away with high unexpected bid costs. This PPC training course will help you understand exactly how to avoid those pitfalls and deliver a highly effective online campaign delivering impressive results at minimum cost.
Who has already attended?
The following companies have sent their delegates in our previous training workshops:
- Gulf News
- Dubai Media City
- Choueiri Group
- Motivate Publishing
- MyStayinDubai.com
- DubaiBFA.com
- MCB Bank Ltd.
- Proctor & Gamble
- Siemens
- Internet Vision – US
- Wateen Telecom – a Warid company
- Dawn Group
- Jang Group of Companies
- Pakistan Software Export Board
- ECommerce Gateway
- Institute of Chartered & Management Accountancy
- Emaar Pakistan
About the Trainer – Najam Ahmed
Najam became a Qualified Google Advertising Professional in November 2005. Since then he has helped numerous clients build and optimize their e-marketing campaigns. Najam has ten years experience managing online marketing campaigns. He is currently working as an eMarketing Consultant for Dubai Internet Marketing, UAE, an internet marketing company focused on search engine optimization (SEO) and search engine marketing (SEM).
Najam has extensive experience training people how to understand and effectively utilize search marketing strategies to achieve their business goals.
Najam was invited by the management of Dubai Lynx – Dubai International Advertising Festival, at Dubai International Exhibition & Convention Centre, Dubai to conduct an SEO workshop.
Najam started his career in Karachi, Pakistan in 1999. Before moving to Dubai in November 2007, he worked for a wide range of clients, including Proctor & Gamble, Siemens, Internet Vision – US, Wateen Telecom – a Warid company, Dawn Group, Jang Group of Companies, Pakistan Software Export Board, ECommerce Gateway, Institute of Chartered & Management Accountancy and Emaar Pakistan.
Previous e-Marketing Trainings:
- Understanding Search Engine Optimization, Dubai International Exhibitions & Convention Centre, Dubai, UAE – April 1, 2008
- SEO & Google AdWords Workshop, Avari Towers, Karachi – July 21-22, 2007
- Google AdWords Workshop, Holiday Inn, Islamabad – February 4, 2007
- Google AdWords Workshop, Avari Towers, Karachi – January 21, 2007
- Search Engine Optimization Workshop, Avari Towers, Karachi – November 12, 2006
- Google AdWords Workshop, Holiday Inn, Islamabad – September 3, 2006
- Search Engine Marketing Workshop, Avari Towers, Karachi – May 13 – 14, 2006
- Search Engine Marketing Workshop, Holiday Inn, Islamabad – March 25 – 26, 2006
- Search Engine Marketing Workshop, Pearl Continental, Lahore – March 18 – 19, 2006
- Search Engine Marketing Workshop, Avari Towers, Karachi – March 11 – 12, 2006
- Search Engine Marketing Workshop, MCB Bank Ltd., Karachi, June 30 – July 4, 2003
Upcoming Trainings:
- SEO [Search Engine Optimization] Training
- Social Media Marketing
- Web Analytics – Google Analytics
- Blogs and Blogging
- Video Search Marketing – YouTube Advertising
- Twitter Advertising
- Facebook Advertising
- Mobile Search Marketing
Customized In-house [Onsite] PPC Advertising Training:
Customized In-house [Onsite] PPC Advertising Training is also provided at your own premises [home or office]. We tailor the Paid Search Marketing training to suit your learning goals and business objectives. For details, contact us.
Professional Intuitions | Training Centers are Welcome!
We may also organize e-marketing training courses at your professional institute or training center. For details, contact us.
Trainer:
Najam Ahmed
Qualified Google Advertising Professional | eMarketing Consultant
Dubai Internet Marketing, UAE
Contact Us
You may directly reach Mr Najam by sending him an email or by making a phone call to +971 55 9971 452.
Find more e-Marketing Courses here in Dubai, Abu Dhabi, Sharjahacross UAE!
