Archive for March, 2008

Link Building 101

By Jason Storm
Two of the three big search engines (Google and Yahoo) place a large importance on one way links to determine rankings. Each link to your site is like a vote and the more votes you have, the higher you will rank.

To Use or Not To Use? Duplicate Content

By Andy MacDonald
Duplicate content is a hotly debated issue when it comes to how it affects your web-site ranking. And it’s become an even bigger issue over time as spammers and other malicious Internet users have taken to the practice of content scraping, or scraping the content from a web site to use on their […]

How to earn a steady stream of income — with little work!

By Bjorn Brands
You may want to check out Google AdSense affiliate programs (www.google.com/adsense).
With AdSense, you earn money by displaying small Google text ads on your website. Whenever one of visitors clicks on one, you earn a small fee.

Best 3 SEO Tips of 2008

Each year I spend the first three months looking for the best and most innovative SEO tips of the previous year’s end. This year I have what I believe to be the best 3 SEO tips in a decade!

Google Officially Owns DoubleClick. What Now?

By Kalena Jordan
Earlier this month, Google completed their formal acquisition of major advertising firm DoubleClick Inc., for $3.1 billion in cash from equity firm Hellman & Friedman. The purchase, originally announced nearly a year ago, has had it’s fair share of detractors and legal hurdles to clear before going ahead, with the Federal Trade Commission […]

Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost

By Scott Buresh
It’s a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?
As this article will demonstrate, clearly the […]

How to turn your Blog into a Blog Strategy

By Jennifer Osborne
What differentiates a tactic from a strategy?
A strategy is the plan for achieving a defined goal. A tactic is the “doing” part of the strategy. Tactics can be put together in a plan to form a strategy.
Time line is also an important differentiator between a tactic and a strategy. A blog can be […]

List Building - The Two Key Elements You Must Have

By Titus Hoskins
One of the most important factors to online success is list building. No matter what goals you’re pursuing with your online activities, building a good healthy contact list is vital for a successful outcome.
List building plays a major role in developing good relationships with your site’s customers, clients and visitors. It can be […]

Ecommerce Marketing – Increase Conversions With Effective Landing Pages

By Matt Jackson
Whether your advertising streams concentrate on PPC, SEO, newsletter advertising, or a combination of these and any other advertising models, the landing page is one of the most important factors to consider. Primarily, the landing page needs to closely match your visitors’ requirements but it also needs to be set up to convert […]

Snagging Inbound Links

By Andy MacDonald
Inbound links are now so important in the constant battle to achieve top search engine rankings, that tons of people are using every tactic under the sun to gain that one additional link. You must be careful when it comes to linking though. You could jeopardize your whole linking plan by getting links […]